Understanding the Needs of the New Consumer


A generation ago, it was enough to be the friendly store on Main Street that sold good products at a fair price. Not anymore: With innovative and disruptive brands entering the marketplace every day, your business needs new ways to attract and retain loyal customers.

Credibly is thrilled to present Volume 3 of the Credibly Business Journal: Understanding the Needs of the New Consumer - the first in a 3-part series devoted entirely to improving the customer experience. Even if you're not in the retail industry, your business can benefit from these tips!

What You'll Learn:

  • The Experience Economy: Why Interaction & Connection are the Keys to Success for Brick & Mortar Retailers
  • Faster, Smarter & More Personal: How a Responsive Supply Chain Solves Problems at Every Stage of the Consumer Journey
  • The Shopper's BrainWhy Neuroscience is Key to Understanding Modern Customer Behavior
  • The "Digital Experience" Doesn't ExistHow to Give Retail Customers Something Unique, Memorable and Valuable

We hope this Journal provides some A-HA! moments for improving customer experience, and that you’ll consider Credibly when you need customized funding solutions to grow your retail business.